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Naomi Osaka and LeBron James launch new media company

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Naomi Osaka is launching a new media company in associated with four-times NBA champion LeBron James aimed at telling stories that cross cultural barriers, the former world No 1 announced.

What influence me is being able to inspire people and tell new stories, particularly ones that I would have wanted to see when I was a kid.

I always wanted to kind of see someone like me,” four-times Grand Slam champion Osaka told the New York Times.

The production company is the latest project from the 24-year-old Osaka and her long-time agent Stuart Duguid.

The duo also have a sports agency named Evolve, which signed Australian tennis player Nick Kyrgios as the first member of their roster on Monday.

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