Star India has acquired Indian Premier League TVs and digital broadcasting rights for the record of Rs 16,347 crore Indian rupees or a record two billion US $ 55 billion for the next five years.
Star India’s successful bid in the auctions on Monday was the biggest bid in the history of cricket. As a result of the success, Star India will now broadcast the IPL match from 2018 to 2022. In 2008, Sony bought the IPL’s broadcasting rights for Rs 8200 crores for ten years and in the new agreement of IPL’s broadcasting rights where the amount of money is 158% higher than the previous agreement is half of it.
As a result of this agreement, the BCCI will now earn more than the Indian cricket team’s international matches in the IPL matches in the matter of broadcasting rights. Under the agreement, BCCI will earn around 55 million rupees on every IPL match, while it is only Rs 43 crores on the national team’s national match.
Broadcasting rights of India’s national cricket team are currently at the same time with the star which he had bought at Rs 3851 crores for 2012 in 2018. Total 14 companies participated in the broadcasting rights, including Sony and Facebook. Shankar, the star of star India chief executive, said that “Indian cricket and IP have changed dramatically since 2008 and it is reflected by it.”